Extend Your Market Reach with New Features in Dynamics 365 Marketing (Customer Insights – Journeys)

Microsoft recently rebranded Dynamics 365 Marketing as Dynamics 365 Customer Insights – Journeys. This name change reflects the tool’s evolving capabilities, as it now focuses on deeper customer insights and providing tailored customer journeys. While the core functionalities of the tool remain intact, the new name highlights its purpose: to help businesses gain valuable insights into customer behaviors and use that data to create highly personalized marketing campaigns.

Originally, Dynamics 365 Marketing was designed to streamline and automate marketing activities, helping companies manage email campaigns, customer interactions, and lead nurturing. By centralizing these tasks, it enabled businesses to run more efficient campaigns, track performance, and better understand their customers.

Now, with Dynamics 365 Customer Insights – Journeys, Microsoft has further expanded the platform’s capabilities. It integrates more data sources, provides advanced AI-driven insights, and helps businesses engage with customers in more meaningful and effective ways. This change makes it easier for businesses to create targeted campaigns that align with customer preferences and behaviors, ultimately expanding their market reach.

10 Features of Dynamics 365 Customer Insights – Journeys that Increase Your Market Reach

The latest updates provide marketers with enhanced tools to better understand and engage with customers. Here are 10 key features that can help increase your market reach:

1. AI-Powered Query Assist for Segmentation
   This feature enables marketers to create customer segments using everyday language, without needing in-depth technical knowledge. The AI-powered query assist not only simplifies the process but also allows segmentation based on customer behaviors, leading to more personalized campaigns that engage the right audience at the right time.
2. Enhanced Asset Management
   With the new asset management capabilities, businesses can easily rename, tag, and update their digital assets. This enhanced experience saves time and ensures that marketing teams can quickly find and organize assets, which is essential for running effective campaigns without delays.
3. Business Unit Domain Support
   Now, marketers can assign specific business units to their authenticated domains, ensuring that each unit operates independently while still adhering to overall brand guidelines. This feature is particularly useful for large organizations with multiple departments or brands, as it allows for greater flexibility in managing marketing efforts.
4. Real-Time Customer Engagement Preferences
   Customers can now control the types of marketing messages they receive in real time. This granular level of preference management helps reduce unsubscribes and increases engagement, as customers only receive content that is relevant to them. By targeting messages to the most interested audiences, businesses can improve their reach and engagement.
5. A/B Testing with Control Groups
   A/B testing is crucial for understanding what works best in your marketing efforts. Dynamics 365 now allows marketers to specify control groups, helping to ensure more accurate test results. This leads to better decision-making when optimizing campaigns for larger audiences.
6. AI-Powered Milestone Attribution
   This feature uses AI to track customer milestones and measure how marketing activities contribute to reaching key goals, such as purchases or sign-ups. By understanding which actions are driving results, marketers can fine-tune their strategies and focus on what works best for their audience.
7. Journey Reminders
   Marketers can now create automated reminders for customers to complete actions, such as filling out forms or completing purchases. These reminders can be tailored to the individual customer journey, helping to increase conversions and ensuring that customers stay engaged throughout the process.
8. Multi-Brand Consent and Preference Centers
   Businesses with multiple brands can now create distinct preference centers for each brand. This allows customers to manage their preferences for different product lines, ensuring that they only receive the communications they are interested in. It also helps businesses maintain compliance with legal regulations while providing a personalized customer experience.
9. Sales and Marketing Alignment
   By integrating customer journeys with sales activities, businesses can ensure that leads are passed to sales teams at the right time. This seamless handoff between marketing and sales increases the chances of conversion, as sales teams are notified when leads are ready to be engaged based on their interactions with marketing content.
10. Custom Power BI Reporting with Microsoft Fabric Integration
    Businesses can now create custom reports using Power BI, thanks to the integration with Microsoft Fabric. This allows for more detailed analysis of marketing campaigns, helping businesses identify new opportunities and optimize their marketing strategies based on comprehensive data insights.

Reach Your Potential Customers More Effectively with Dynamics 365

With Dynamics 365 Customer Insights – Journeys, your business can leverage AI-driven insights and enhanced marketing tools to reach your audience more effectively. Whether you’re looking to create more personalized customer experiences or streamline your marketing processes, these new features make it easier to engage with the right people at the right time.

Ready to extend your market reach with Dynamics 365 Customer Insights – Journeys?

Contact us at CogentNext Technologies today to implement the solution that will take your marketing to the next level.