Dynamics 365 Sales Premium

5 Reasons to Consider Dynamics 365 Sales Premium

A premier CRM solution, Dynamics 365 Sales Premium helps you forge lasting relationships with your customers. It assists you to determine the next best actions, showing you the best way to nurture leads and close more deals. What is more, you can keep track of existing accounts and contacts, marketing lists, and special services for specific customers.

What many don’t know is that Dynamics 365 Sales comes in several editions – Professional, Enterprise, and Premium. Today we’ll consider 5 reasons why the Premium edition could be the right fit for you.

Dynamics 365 Sales Premium

1. Automated Workflows With Dynamics 365 Sales Premium

The journey from a sales lead to a closed deal involves multiple steps taken by sales representatives. The leads can come from multiple sources (website, email, phone, etc.) Even a business card left with a client on a cold call or at an in-person event can result in a future sale.

To simplify the sales workflow, Dynamics 365 Sales Enterprise integrates with Power Automate, giving users an easy, no-code / low-code solution to automate common tasks such as document synchronization, notifications, emails, and harvesting sales data.

You don’t have to depend on IT – sales reps themselves can set up workflows for following up with promising leads. You can create playbooks for automatic responses to certain events. This capability helps you stay at the top of your game and brings in more revenue each quarter.

2. Sales Accelerator

Rather than manually scouring through client lists to select the best prospects, the Sales Accelerator aggregates information from multiple sources, helping you reduce research time and better tailor your approach to potential clients.

Sales Accelerator not only helps you fill the pipeline with solid leads but also gives suggestions – powered by AI – for the best steps to convert those leads into sales. With the context it provides, representatives can review their task lists and customer lists quickly, putting priority on those that drive higher value for the company.

It also helps sellers stay focused by providing structure. Managers can create sales sequences, outlining the steps to take to accomplish certain activities, and eliminating indecision and bottlenecks in the process.

3. Contextual Insights

Your contact history and account activity become a treasure trove for customer data with Contextual Insights. Brought together in a visual dashboard, it delivers the historical information you need when you’re ready to interact with a client. From there, you can quickly generate an email, or contact the client via other channels.

Contextual Insights also work with the interactions between the client and other team members, helping a new representative get up to speed quickly when assigned to an existing client. Having a 360-degree view of the customer gives you greater confidence in closing the deal.

Out-of-the-box, it has prebuilt AI models to help you determine customer lifetime value, customer loyalty, and more. This service can help you personalize the customer journey per client, thereby shrinking the sales cycle and reducing churn.

4. Conversation Intelligence in Dynamics 365 Sales Premium

Keeping a customer engaged through the entire pipeline is a real challenge for sales reps. Conversation Intelligence is a feature of the Premium edition of Dynamics 365 Sales that uses AI and ML technologies to better understand customer interactions with sales staff. Analyzing customer sentiments can yield insights into how to improve the representative’s approach and improve conversations to strengthen customer relationships.

How does it work? Conversation Intelligence records transcribes, and analyzes conversations to determine the level of interest a customer has in your products. From there, you can prioritize the leads with the most potential and find ways to personalize their experiences, all with the goal of greater sales throughput.

The insights gathered from Conversation Intelligence also help sales managers provide training on how best to handle common conversations with potential customers, avoiding actions that might dissuade them from making a purchase. It also helps establish benchmarks for measuring sales performance.

5. LinkedIn Sales Navigator Built-In

At the Premium level, users benefit from the integrated LinkedIn Sales Manager, a tool to help you generate leads through LinkedIn. It has several powerful features, such as:

  • Creating dynamic lead lists – Based on your saved searches, you can set up lists to categorize prospects by location, company size, title, and connections.
  • InMail Insights – You can reach out to anyone on LinkedIn via InMail, their messaging service. To better tailor your efforts, Sales Navigator lets you see who is reading your messages and whether a recipient decided to accept the connection request.
  • Lead List Alerts – Configuring alerts for lead lists can help you monitor changes in personal profiles, such as a job change, and notify you when someone views your profile as well.

All of this valuable data is readily available directly in Dynamics 365 Sales Premium for you to put to use. Your reps can share connections and stay on top of selling socially.

Wrap Up

These are just a few of the many reasons why Dynamics 365 Sales Premium is the right solution to take your sales team to new heights. The Premium edition has no activity limits like the lower editions and allows for deeper customization. Yet, it’s easy to start with the Professional version and upgrade over time as higher-level functionality becomes important for your business.

In addition to the above 5 points, Dynamics 365 Sales Premium offers other advantages:

  • Marketing Campaigns
  • Forecasting
  • Territory Management
  • Gamification

To learn about all these features and how they can be best implemented in your organization, please contact us at CogentNext today. We’d be delighted to hear from you!

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